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Jun 03, 2024
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Academic Catalog 2015-2016 [ARCHIVED CATALOG]
Marketing Minor (CUS - for Business Administration and Accounting Majors Only)
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Return to: College of Undergraduate Studies (Traditional; CUS)
The Marketing Minor program builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.
Students may earn a minor in the field by completing the following 18 credit hours and all corresponding prerequisites provided none of the courses is required in the student’s major.
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Required Courses (18 credit hours)
Required Core (18 credit hours)
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Return to: College of Undergraduate Studies (Traditional; CUS)
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